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Oliver Buchannon
Greg Faustini
The Last Place Ecommerce Brands Haven't Learned to Get Lean

Jul 7, 2026

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3 min read

The Last Place Ecommerce Brands Haven't Learned to Get Lean

This department shouldn't scale along with your business

Greg Faustini
Greg Faustini
Profitable on Paper, Broke in Practice

May 10, 2026

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3 min read

Profitable on Paper, Broke in Practice

Profitable and cash-poor. More brands are here than will admit it.

Greg Faustini
Greg Faustini
Dead Stock Is a Decision, Not a Circumstance

May 3, 2026

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3 min read

Dead Stock Is a Decision, Not a Circumstance

Dead stock is a symptom. Here's what it's a symptom of...

Greg Faustini
Sean Christman
Greg Faustini, +1
Your System Is Working Exactly As Designed

Feb 1, 2026

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6 min read

Your System Is Working Exactly As Designed

Which is why the decline continues

Greg Faustini
Greg Faustini
The Most Expensive Form of Avoidance in Your Business

Jan 24, 2026

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5 min read

The Most Expensive Form of Avoidance in Your Business

Every quarter you delay is a quarter your competitors widen the gap.

Greg Faustini
Greg Faustini

The Proper Growth Newsletter

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