Your Revenue Is Up. Your Margin Isn't.

A weekly newsletter for DTC and e-commerce operators who know the top line is fine — and want to fix what's underneath it.

Aug 9, 2026

Your Black Friday number came from someone else's email.

Aug 2, 2026

Every unit you buy is an ad dollar you promised to spend.

Jul 28, 2026

Why on-hand can’t be the only inventory number marketing sees.

Jul 21, 2026

One partner brand's cash issue turned out to be something else entirely.

Jul 14, 2026

Your best-selling products might be quietly killing your ad account.