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Half Your Chase Buy

Sep 27, 2026

Urgency is the only approval a chase buy gets.

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Last Year Had a Refund In It

Sep 20, 2026

Finance knows which numbers were one-time. Nobody else does.

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Approved and Wired

Sep 13, 2026

You approved 30,000 units. You paid for 32,400.

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The Buy Is Locked

Sep 6, 2026

The forecast is over. What's left is an allocation.

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Delete Before You Automate

Aug 30, 2026

Delete, simplify, then automate. Most brands are running it backwards.

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The Plan Has a Date

Aug 23, 2026

Everyone's looking at Q4. Somebody has to look at 2027.

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The Third Number

Aug 16, 2026

Your LTV:CAC is fine. Your payback is fine. You still can't scale.

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The Discount Floor

Aug 9, 2026

Your Black Friday number came from someone else's email.

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Your Q4 Media Budget was set in an Ops Meeting

Aug 2, 2026

Every unit you buy is an ad dollar you promised to spend.

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You shut the ads off when you should have increased spend.

Jul 28, 2026

Why on-hand can’t be the only inventory number marketing sees.

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The Proper Growth Newsletter

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